Meet Scott Reddinger, a true Yooper and passionate Stormy Kromer enthusiast. His connection with the iconic brand goes far beyond mere admiration. Since 2017, Scott has paved the way for Yooper recognition, starting as a member of the Stormy Kromer community and becoming an ambassador for the “Yooper” lifestyle.
Scott’s love for being a Yooper even inspired him in college, where he wrote the children’s ABC book Y is for Yooper. Now an Upper Peninsula classic, you can find Scott’s book featured in the Ironwood store and on the Stormy Kromer website. Scott also hosts the “Chat It U.P.” podcast, where he interviews local leaders and business owners.
Scott’s involvement with Stormy Kromer has been long and meaningful. He’s even graced their fall apparel line as a model and shared the Stormy Kromer spotlight with his Australian Shepherd in the Stormy Kromer Pet Calendar. We asked him about the partnership and how it evolved into friendship.
You wrote a book called Y is for Yooper. Can you tell us about the inspiration behind writing it?
The inspiration for the book was actually an assignment in college. I went to Central Michigan University to pursue a degree in elementary education, and for one of my courses, we had to come up with a children’s book. I was a bit homesick at the time, so the first thing I thought of was an ABC book all about the Upper Peninsula. I just started thinking of all the things that I personally love about the U.P. that are unique to Yooper life. I ended up getting an A on my assignment, and when I showed a rough copy to my family and friends, the response was very encouraging. I realized I hadn’t seen a book quite like it, so I knew I might have something. It was quite a few years before I was no longer a broke college kid and could actually start to pursue making it a reality, but that’s really where the idea was born.
Photo features Y is for Yooper by Scott Reddinger
You are a certified U.P. enthusiast, what connects you to the U.P.?
Well, for one, it’s my home, and it always has been. When you’re born and raised somewhere it’s familiar and comfortable, and I think most folks are naturally drawn towards that. But to dive a little further, I personally am drawn towards the proximity to nature, the wonderfully generous and down-to-earth people, and the slower and quieter pace of life.
In your own terms, what is the definition of being a Yooper?
That’s a highly debated topic! Some would say you have to be born in the Upper Peninsula to truly be a Yooper. I’ve heard others say you have to live here through 5 winters before you earn your Yooper badge. My definition of a Yooper would simply be someone who lives in the Upper Peninsula and also embraces their local culture. Having a bit of SISU doesn’t hurt either!
You have 6, potentially 7 Stormy Kromer hats! When did you first learn about Stormy Kromer?
I had to go count them, the answer is 7! I first learned about Stormy Kromer growing up, but at the time, I would mostly just see old-timers wearing them. The Stormy Kromer team has done a fantastic job with branding and showing folks that this isn’t just your grandfather’s hat. I believe I got my first cap in a giveaway from fellow brand ambassador, Bugsy Sailor, back around 2015. I’ve been slowly adding to the collection ever since. I’ve added a Mackinaw coat, Tough Mitts, and a hoodie or two along the way. It’s safe to say I’m hooked!
Everyone at Stormy Kromer loves Y is for Yooper. In fact, the Stormy Kromer Plaid is even featured on the cover of your book. How does Stormy Kromer capture what it means to be a Yooper to you?
I’m glad everyone there loves the book! I think Stormy Kromer is the perfect enCAPsulation (see what I did there) of Yooper life. Warm, rugged, resilient, dependable, and built for the outdoors. All topped off with a nice bow tied on the front of the cap, demonstrating how well-crafted and beautiful they are. For me, all of these qualifiers pretty much encompass all things Yooper.
Photo provided by Scott Reddinger, featuring Scott Reddinger and Bob Jacquart, former Stormy Kromer CEO
If someone is visiting Ironwood, Michigan, or the U.P. for the first time, what is a quintessential U.P. experience that visitors should partake in?
If someone is visiting Ironwood, they have to take the Stormy Kromer Factory Tour or maybe take a drive up the Black River Road and see all of the waterfalls. They could even stop at Copper Peak Ski Jump along the way. If not venturing into Ironwood, know that each area of the U.P. has its own little culture and experiences to partake in. If I had to choose one Yooper experience, you have to eat a pasty, and take a dip in Lake Superior.
If you’re interested in purchasing your own copy of Y is for Yooper, you can find it on the Stormy Kromer website. To see more photos of Scott in his Stormy Kromer, check out his Instagram. From his beginnings as a brand ambassador to becoming a cherished friend of the company, Scott’s journey with Stormy Kromer is a testament to the brand’s ability to foster genuine connections. Whether he’s sporting one of his seven Stormy Kromer caps or recommending the factory tour to first-time visitors, Scott’s passion for both the U.P. and Stormy Kromer shines through, making him a life-long ambassador for being a Yooper.
