Photo provided by Julie White featuring the Michigan Audubon Waxed Cotton Cap and the Michigan Audubon Original Stormy Kromer Cap
For over 100 years, Michigan Audubon has been the guardian of the state’s avian population, tirelessly working to connect birds and people through conservation, education, and research. Founded in 1905, this organization has weathered countless changes in the natural landscape, adapting its mission to meet the evolving challenges faced by Michigan’s diverse bird species.
With a network of 20 Bird Sanctuaries spread across the state, 18 of which are open to the public, Michigan Audubon has been at the forefront of protecting critical wildlife habitats. From the endangered species havens to the internationally renowned Whitefish Point Bird Observatory, the organization’s impact on Michigan’s natural heritage is immeasurable.
Michigan Audubon has joined forces with Stormy Kromer to protect Michigan’s birds through this limited edition cap. Fifty percent of all proceeds from the cap will go directly to Michigan Audubon and the preservation of our state’s birds. This partnership isn’t just about a unique collaboration—it’s about expanding the reach of conservation efforts and fostering a deeper connection between people and the natural world that Michigan Audubon has worked to protect.
Michigan Audubon: A Century of Conservation
Michigan Audubon has been at the forefront of bird conservation and education for over a century. Conservation efforts at the Michigan Audubon include birders of all ages, from retired volunteers to young conservationists.
“Michigan Audubon’s pillars are conservation, partnership, and education. We’re particularly proud of our programs for young birders, which include STEM education and hands-on experiences like bird banding,” said Michigan Audubon’s CEO, Kathleen Mennillo. Their partnerships with Michigan DNR and universities such as the Cornell Lab of Ornithology, help bring together nature enthusiasts and bird-lovers of all generations.
Photo provided by Julie White
The Collaboration Cap
The limited edition cap is more than just a hat for Stormy Kromer and Michigan Audbon. “Both Michigan Audubon and Stormy Kromer have rich histories in Michigan,” said Kathleen. “From exploring nature, sustainability efforts, and promoting conservation.” Though appearing quite different, the collaboration between Michigan Audubon and Stormy Kromer is a testament to the power of aligned values. Both organizations cherish independence, resilience, and a deep respect for Michigan’s natural heritage.
“When Michigan Audubon approached us with this idea, we saw it as a win-win,” Gina Thorsen, CEO of Stormy Kromer, shared. “As a small business, we’re often asked for donations, but this partnership allows us to contribute meaningfully while also spreading awareness about conservation.”
Photo provided by Julie White featuring the Michigan Audubon Waxed Cotton Cap
The cap is available in sand-waxed cotton or classic wool and features the Audubon logo, embodying the spirit of both organizations. It’s not just a piece of headwear—it’s a statement of support for conservation efforts across Michigan.
“We aim to spark curiosity and wonder about birds,” Kathleen explains. “By collaborating with beloved brands, we’re reaching new audiences and showing that conservation can be accessible and exciting for everyone.”
Those who are interested in getting their own Michigan Audubon Kromer Cap and contributing to wildlife preservation can find it here.
Looking to the Future
As Michigan Audubon is nearing its 120th anniversary, the organization is already looking ahead to the next century of conservation. “Our goal is to ensure that people can continue finding the majestic quality of birds, not just in Michigan, but across all habitats for years to come,” Kathleen said.
For Stormy Kromer, this partnership represents an opportunity to reinforce its commitment to the environment that inspires its products. “There’s such a connection between our customers’ love for the outdoors and the work Michigan Audubon does,” Gina said. “This collaboration feels like a natural extension of our brand’s values.”
As threats to bird populations continue to evolve—with human activity being cited as the primary current concern—partnerships like this one become increasingly crucial. The collaboration between Michigan Audubon and Stormy Kromer is more than just a marketing initiative. It’s a reminder that conservation is a collective effort –one that can be supported in ways both big and small.
If you’re looking for a way to be involved with Michigan Audubon or want to become a member, you can check out their programs here. Michigan Audubon is excited to be celebrating 120 years and in 2025 and wants to encourage curious birders across Michigan to celebrate with them. Kathleen invites readers to stay tuned for more exciting events, which will be posted to the Michigan Audubon Calendar.
